SEO & GEO: The future of being discovered online
Search Engine Optimisation (SEO) is the process of improving and developing your website content to give customers and search engines like Google, ChatGPT, and other AI tools exactly what they’re looking for. Generative Engine Optimisation (GEO) prepares your content for AI-driven search engines that surface results based on intent, context, and quality. When done well, your content is prioritised, used in more searches, and gives you a stronger chance to compete and be found by the right people.
SEO and GEO are often misunderstood — full of jargon and “smoke and mirrors” that can leave you confused. That’s where we come in.
Why choose our audit
Our one-off SEO & GEO audit shows you exactly how your site is performing and gives you a practical action plan for improvement. No fluff, no ongoing contracts, just the straight need-to-know info.
SMART SEO = measurable marketing with proven long-term effects.
Benefits of optimising your website
- Attract more free (organic) traffic from Google, Bing, and other search engines
- Make your search engine ads, like Google Ads, go further
- Improve your return on ad spend
- Boost visibility in search results and AI tools like ChatGPT, Google AI Overviews, and voice assistants
What our SEO & GEO audit covers
We assess your website across four core areas:
1. On-page SEO
- Content, layout, and structure of your site
- Keyword portfolio analysis
- Content opportunities and suggestions
- Answering user search intent
- Competitor performance and analysis
- Technical on-page review
- Page speed performance
- User experience assessment and recommendations
2. Off-page SEO
- Backlink profile analysis
- Domain authority assessment
- Google Business Profile review
3. Technical SEO
- Overview of current website structure
- Website hierarchy recommendations
- URL structure and naming conventions
- Crawlability and site construction
- Sitemap and internal links review
- HTTP response code audit
- Canonical tag audit for duplicate content review
4. GEO review
- How to get GEO to work as an extension of SEO
- Content creation for AI search tools
- Content formatting for AI search tools
What you’ll receive
You’ll get a clear, practical report in plain English that tells you:
- What’s working on your site
- What’s holding you back in search results
- Exactly how to fix it
Frequently asked questions
Q: What is included in the audit?
A: A full SEO & GEO review covering on-page, off-page, technical SEO, and AI content optimisation.
Q: Do I need a contract?
A: No, this is a one-off audit with no ongoing commitments required.
Q: How long does the audit take?
A: Depending on the size of your website, 2–4 weeks.
Q: Can you implement the recommendations?
A: Yes, we can handle one-off fixes or ongoing monthly SEO & GEO support if you prefer.
Q: Will this help with AI search tools?
A: Absolutely. Our GEO review ensures your content is optimised for ChatGPT, Google AI Overviews, voice assistants, and more.
Q: What kind of results can I expect?
A: Increased organic traffic, improved visibility in AI tools, stronger SERP rankings, and better ROI on ads.