With a Bachelor of Management Studies, majoring in Marketing, Steffan combines formal training with extensive real-world business experience. Alongside his work with Holloways, he also owns and operates a swimming pool construction business, giving him firsthand insight into the challenges business owners face every day. His advice isn’t built on theory alone, it’s shaped by the same commercial decisions, sales targets and growth challenges his clients experience.
Steffan is a passionate sales trainer with a particular interest in the psychology of buyer behaviour. He enjoys understanding why customers buy, what influences their decisions and how businesses can create sales and marketing systems that make buying feel simple and natural.
Known for cutting through complexity, Steffan has a knack for uncovering practical growth opportunities that others often overlook. Whether it’s improving a sales process, refining a marketing strategy or helping a leadership team think differently, his focus is always on finding straightforward solutions that deliver measurable results.
One of the things Steffan enjoys most is helping businesses achieve more with the resources they already have. If he can cut your marketing spend he will! He believes some of the best marketing doesn’t come from the biggest budgets, but from asking the right questions, understanding your customers and executing consistently.
Outside the office, you’ll usually find Steffan spending time with his family, working on one of his businesses or searching for the next simple idea that can help a client grow.
