About Holloway's | Sales & Marketing Consultants NZ

About Us

Most sales teams don't have a sales problem. They have a sales system problem.

In many growing businesses, sales processes evolve organically, with each salesperson developing their own way of managing opportunities, follow-ups happening inconsistently, and pipeline visibility becoming increasingly unclear.

Over time this leads to inconsistent performance, missed opportunities, unreliable forecasting, and limited visibility for leadership. Sales teams end up relying more on instinct than structure.

The reality is that strong sales performance rarely comes from individual talent alone – it comes from a well-designed sales system that creates clarity, consistency, and accountability across the entire team.

Business doesn’t need to be unnecessarily complicated. In fact, if you think about it there are only really three key functions: getting the work, doing the work and getting the money. Over the years we’ve found that the best results usually come from asking simple questions, challenging assumptions and building practical solutions that people will actually use.

Whether we’re developing a sales system, coaching a sales team or managing an organisation’s marketing programme, our approach remains the same: We take the time to understand your business and your customers before making recommendations.

From there, we develop a practical plan, put it into action, measure what happens and continually refine it as we learn what works.

It’s common sense, backed by experience and data.

We make marketing and sales work in unison.

Many businesses treat marketing and sales as separate functions. We don’t.
Marketing should create quality opportunities. Sales should convert those opportunities into profitable customers.

When both teams understand the same objectives, use the same language and work from the same strategy, the entire business performs better. When both teams understand the same objectives, use the same language and work from the same strategy, the entire business performs better.

Sometimes we’ll redesign a sales process. Sometimes we’ll coach a sales team. Sometimes we’ll become a business’s outsourced marketing department. More often than not, we do all three.

Think of us as your partner in growth

We believe the best work happens when relationships are built over time.
Rather than delivering a project and moving on, we prefer to work alongside our clients, continually refining strategies, measuring performance and identifying new opportunities for growth.

That means taking the time to understand your business, your customers and your goals as if they were our own. Because the better we understand your business, the better we can help it grow.

Sometimes we’ll redesign a sales process. Sometimes we’ll coach a sales team. Sometimes we’ll become a business’s outsourced marketing department. More often than not, we do all three.

Practical Experience

Our advice isn’t built on theory alone. Our team has worked alongside (and in) privately owned businesses across a wide range of industries, helping improve sales performance, strengthen brands and implement practical marketing and sales systems that deliver measurable outcomes.

Whether you’re looking to improve lead generation, increase conversion rates, develop your sales team, or align your marketing and sales efforts, we bring practical experience, strategic thinking and hands-on execution together under one roof.

Testimonials

What our client’s about us

They quickly grasped our situation and provided workable solutions, rather than just marketing ideas.

PF Olsen is New Zealand’s largest independent forestry services provider.

Holloways has assisted PF Olsen to develop and implement our marketing strategy for several years. I am impressed with their hands-on approach and practical solutions. They interact well with our staff at all levels and locations throughout our business and provide a consistent approach to new work development.

They provide an excellent sounding board for our ideas, as well as providing innovative ideas of their own. They have quickly grasped our situation and sector, which has enabled them to provide workable solutions rather than just marketing ideas.

Scott Downs

Director of Sales & Marketing - PF Olsen

Holloways unique approach to helping their clients across both the sales and marketing functions is unlike anyone else I’ve worked with .

Not only have they helped us overhaul and streamline our marketing strategy and collateral including web, digital, print and social, but they have also been integral in mapping out and documenting our sales system and processes. Together we have successfully configured our CRM setup including automations and reporting to help provide much needed visibility over our end-to-end lead tracking and sales performance. By helping us bring together the sales and marketing functions correctly, we now have a powerful set of strategies, systems and business support tools to help drive our own growth plans

Trevor Preston

General Manager - Ezyline Homes

From the start, we were sceptical but over the past seven years, they have become an invaluable part of our team.

Working with Holloways has truly exceeded all of our expectations.

Their support and mentorship have been instrumental in shaping the way we approach our sales and marketing processes. Their expertise in the field is unmatched – they genuinely know sales and the methods needed to generate high-quality leads.

They’ve not only guided us through developing effective strategies and a new website but also taught us the techniques that continue to drive success. Holloways have proven themselves to be an essential resource and we couldn’t be more grateful for their continued partnership

Nick Webster

Managing Director - Roadrunner Manufacturing

Holloways know us very well, they get us and are an extension of us and our thinking.

At Booth’s we like to do things a certain way, Our Way and when we talk about our brand you get everyone taking notice. Our brand is the billboard doing 3 million kms a month across NZ, it’s the brand our customer recognise as quality and on time, our teams are proud of it and we attract new team members that want to come and be a part of it.

So, when we think of any marketing exercise our first call is to the team at Holloways. They can turn the largest of projects around quickly, with high quality work that seldom needs changing. They take the time to know us and know where we are heading.

We are proud to partner with the team at Holloways.

Dallas Vince

CEO - Booth's Logistics

Holloways have helped us co-ordinate, streamline and add discipline across all our sales, advertising and marketing activities.

As well as this, they have shown us a different approach to integrating our sales and marketing strategies.

They’ve trained all of our sales people and written, designed and co-ordinated all our marketing efforts (online, digital, TV, print, radio and more).

Holloways play a vital role in our overall success and ongoing growth.

Emma Parsons

Group Retail Manager - Applianceplus

We are seeing results with a much more focused sales process. It feels good to be winning.

The team at Holloways did a great job when marketing to us.

Their approach to growing their own customer base made us think, well if they can do the same for us, let’s get on board. We like their integrated approach; they quickly became part of the team and helped drive our sales and marketing strategy as well as keep us on track.

We are seeing results with a much more focused sales process. This wasn’t the easy way out for us, it does involve change and effort, which was made clear going in. It feels good to be winning.

Greg Rodger

Director - TR Industries Ltd

Our “no marketing nonsense” Promise

We’ve heard it before…”most marketers sell smoke and mirrors” the truth is we’ve never really liked those marketing types.

We aren’t about long lunches and lattes over here. We won’t recommend something because it’s fashionable. We won’t suggest marketing channels that don’t fit your business and we won’t over complicate simple problems.

Instead, we’ll ask the right questions, provide honest advice (that’s right, we’ll tell you the truth even if it’s not what you want to hear) and work alongside you to build practical solutions that support sustainable business growth.

Because at the end of the day, that’s what matters. Helping good businesses become even better.

Our Team

We’re ready to Talk when you are

Steffan Hudson

Managing Director

Gareth Burgess

Managing Director

Kate Hartley

Marketing Coordinator

A fully integrated sales and marketing growth engine!

Behind every high-performing sales team is a well-designed system. We help businesses build the structure that drives consistent results - from clear sales processes and defined pipelines through to CRM systems, automation, and leadership frameworks that keep opportunities moving and teams accountable.

Once the foundation is in place, marketing becomes far more effective. Instead of generating random leads, it works directly with your sales pipeline - supported by the right messaging, tools, campaigns, and automation to keep opportunities flowing and turn your sales and marketing into one integrated growth engine.

Sales Systems

Sales Training & Coaching

Marketing

Most sales teams don't have a sales problem. They have a sales system problem.

It’s common sense, backed by experience and data.

Practical Experience