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Steffan Hudson

Managing Director

Steffan Hudson has spent almost 20 years helping businesses across New Zealand, Australia and the United States grow through better marketing, stronger sales systems and practical commercial strategy.

With a Bachelor of Management Studies, majoring in Marketing, Steffan combines formal training with extensive real-world business experience. Alongside his work with Holloways, he also owns and operates a swimming pool construction business, giving him firsthand insight into the challenges business owners face every day. His advice isn’t built on theory alone, it’s shaped by the same commercial decisions, sales targets and growth challenges his clients experience.

Steffan is a passionate sales trainer with a particular interest in the psychology of buyer behaviour. He enjoys understanding why customers buy, what influences their decisions and how businesses can create sales and marketing systems that make buying feel simple and natural.

Known for cutting through complexity, Steffan has a knack for uncovering practical growth opportunities that others often overlook. Whether it’s improving a sales process, refining a marketing strategy or helping a leadership team think differently, his focus is always on finding straightforward solutions that deliver measurable results.

One of the things Steffan enjoys most is helping businesses achieve more with the resources they already have. If he can cut your marketing spend he will!  He believes some of the best marketing doesn’t come from the biggest budgets, but from asking the right questions, understanding your customers and executing consistently.

Outside the office, you’ll usually find Steffan spending time with his family, working on one of his businesses or searching for the next simple idea that can help a client grow.

Steffan Hudson

Managing Director

Gareth Burgess

Managing Director

Gareth is a practical sales, marketing and business advisor who thrives on a challenge and spots opportunities others often overlook. A motivated people person, he brings a can-do attitude, straight-talking advice and a wealth of commercial experience to the Holloways leadership team.

Originally from Taranaki, Gareth moved to Palmerston North to complete a Bachelor of Business Studies, majoring in Marketing, at Massey University.

He joined Holloways in 2007 as a Marketing Consultant, quickly demonstrating his ability to help clients improve their sales and marketing results. Within 18 months, he became a Senior Marketing Consultant, managing a large client portfolio and leading and training his own team.

In 2009, Gareth was head-hunted by a New Zealand kayak manufacturer as National Sales and Marketing Manager, later taking responsibility for international sales and exports. This saw him travel extensively, building relationships with wholesalers, distributors and retailers across different cultures.

Gareth returned to Holloways in 2015 to help drive sales and marketing strategies for our clients and our own business. He combines practical marketing knowledge with strong sales experience to help businesses achieve sustainable growth in sales and profits. His expertise also spans sales training, coaching, business systemisation and people management.

Outside work, Gareth enjoys keeping up with his two sons, playing squash, coaching kids’ sports, and getting outdoors to fish, dive, camp and hunt.

Gareth Burgess

Managing Director

Kate Hartley

Marketing Coordinator

Kate is the kind of person every business hopes to have on their side. Thoughtful, practical and dependable, she brings clarity to complex challenges and combines strategic thinking with a strong focus on action to help businesses achieve their goals.

Kate gives honest, well-considered advice, asks the difficult questions and isn’t afraid to challenge ideas when she sees a better way forward. Clients value her calm, measured approach and her commitment to finding practical solutions.

Before joining Holloways in 2019, Kate led marketing for the New Zealand Institute of Architects. Equipped with a Diploma in Marketing from Ara Institute of Canterbury, she has since partnered with businesses across professional services, retail, manufacturing, construction and other industries, developing sales and marketing strategies that deliver commercial results.

One of Kate’s greatest strengths is keeping momentum. She works alongside clients to turn plans into reality, stay focused on what matters and follow through consistently. Her practical skills span website management, social media, design planning, copywriting and email marketing.

Originally from Christchurch, Kate moved to Tauranga in 2020 after a year in Auckland. Outside work, she enjoys exploring local beaches, getting out for walks, tackling DIY projects and spending time with her partner and golden retriever.

Kate Hartley

Marketing Coordinator

George Heinemann

Marketing Coordinator

George has worked in digital marketing for over a decade, starting not long after completing a Master of Business degree from AUT.

He entered the field when digital marketing was still relatively new, and has grown alongside it – gaining experience across a wide range of channels, platforms, and strategies, and building a solid base of knowledge to draw from.

What draws George to this work is the way digital marketing has opened the door for businesses of all sizes to connect with customers in meaningful, affordable ways. He values marketing that feels thoughtful and sincere – where you can tell care has been put into it not just to achieve results, but because the people behind it believe in what they do and the people they’re doing it for.

In that same spirit, George brings a considered, people-first approach to his work – always aiming to align what’s right for the business with what will genuinely matter to the customer.

Outside of work, he enjoys life’s quieter things – nature walks, history, good films, and a well-made coffee.

George Heinemann

Marketing Coordinator

Jonah van Dongen

Graphic Designer

Jonah is a Tauranga local and armed with a Bachelor of Graphic Design from Waikato University, he is an asset to our dynamic design department.

Jonah’s background as a freelance and in-house designer developed his skills in photography, creating websites, mobile apps and various forms of advertising materials for his clients. He also has qualifications and experience in Audio Engineering and Music Production which helps make him an all-rounder when creating animated or video content.

Jonah’s favourite elements of design work are problem solving and outside of the box creativity. This, alongside his technical skills and know-how, provides our clients with uniquely designed content.

Outside of work Jonah has a passion for music and art. He spends his time playing guitar, recording songs and making artwork with his computer or more traditional tools.

Jonah van Dongen

Graphic Designer

Sarah Annabell

Graphic Designer

Sarah is a multifaceted creative and marketing professional who combines her expertise in photography, videography and design to create innovative marketing solutions for our clients.

Originally from Auckland, Sarah made the Mount her home four years ago, drawn to its community and lifestyle. Her journey into the visual arts began at Unitec, where she majored in photography but quickly discovered her passion extended beyond the lens. Taking initiative to broaden her skillset, she immersed herself in video editing and design courses throughout her degree, developing a versatile creative toolkit that complements her general marketing skills and experience.

When she’s not behind the camera or crafting designs, you’ll find Sarah curled up with a good book and her signature hot chocolate. Her warm personality and genuine passion for all things creative and marketing make her a great asset to our team.

Sarah Annabell

Graphic Designer

Kayla Dew

Marketing Assistant

Profile coming soon

Kayla Dew

Marketing Assistant

Marja Ward

Accounts Manager

Profile coming soon

Marja Ward

Accounts Manager

Sue McKay

Sales Coordinator

Profile coming soon

Sue McKay

Sales Coordinator

A fully integrated sales and
marketing growth engine!

Behind every high-performing sales team is a well-designed system. We help businesses build the structure that drives consistent results - from clear sales processes and defined pipelines through to CRM systems, automation, and leadership frameworks that keep opportunities moving and teams accountable.

Once the foundation is in place, marketing becomes far more effective. Instead of generating random leads, it works directly with your sales pipeline - supported by the right messaging, tools, campaigns, and automation to keep opportunities flowing and turn your sales and marketing into one integrated growth engine.

When Sales & Marketing Work Together, Growth Becomes Predictable.

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